Join us in-person on October 2, 2026

ROI Estimator Certification

Join us in the heart of Arlington, VA to connect with peers and build practical confidence in a highly collaborative setting.

Arlington offers the best of both worlds: the energy, walkability, and convenience of an urban neighborhood, with a welcoming community feel.

Our Agenda

Build a shared foundation for understanding ROI measurement, why it matters, and how the ROI Estimator supports stronger decision-making.

Introduction to ROI Measurement & the ROI Estimator

9:00 – 10:00 AM

Walk through the structure, inputs, and core functionality of the tool so participants can use it with clarity and confidence.

How (and Why) the ROI Estimator Works

10:00 – 10:30 AM

Learn how to make meaning from ROI results, identify key takeaways, and understand what the outputs tell you.

Interpreting ROI Outputs

10:45 – Noon

Noon - 12:45 PM

Catered Lunch

Practice translating ROI findings into language that is meaningful, actionable, and appropriate for different audiences.

Communicating ROI Metrics to Stakeholders

12:45 - 1:30 PM

Apply the ROI Estimator to realistic scenarios and strengthen your ability to use the tool in context.

Case-Based Application & Practice Exercises

1:30 - 2:30 PM

Develop strategies for leading productive conversations about ROI findings, implications, and next steps.

Facilitating ROI Debrief Conversations

2:30 - 3:30 PM

Synthesize the day’s learning, address remaining questions, and leave with a clear plan for applying the ROI Estimator after the certification..

Certification Wrap-Up, Q&A & Next Steps

3:30 - 4:30 PM

Plan Your Stay

The venue is located near Clarendon, Courthouse, and Ballston — vibrant neighborhoods known for restaurants, coffee shops, hotels, and easy metro access.

Lyon Park Community Center
414 N. Fillmore Street
Arlington, VA 2220

Recommended Airports

Ronald Reagan Washington National Airport — DCA

Estimated travel time to the Clarendon/Courthouse hotel area is just 10 to 15 minutes by taxi/rideshare, or 25 minutes by metro (Blue line to Orange line).